The disco paddler was done by one Mr. Paul Power and there were two versions the one we use and one where the paddle is held in the lower hand. It is a copy of the saturday night fever logo but modified. Yes we are known for the disco paddler, our team in the dublin polo league was disco paddlers as such I don't think there is a need to rebrand, we don't want a new coke reapeat. "Low but doable" no hyphen needed, might and should changed but don't touch the disco paddler.